art director and photographer.
I work with brands to craft meaningful, design led experiences rooted in story, nature, and real human connection.
About me
Hey, I’m James Duff, a Stockholm-based art director, designer, and photographer with over a decade of experience creating thoughtful branding and campaign work across Europe.
From strategy to execution, I help brands tell stories that resonate through clean design, authentic visuals, and creative direction that moves people.
Brands
Selected Works
Statistics
The numbers
Years of experience
Years of experience
Contributed Sales (Million SEK)
Contributed Sales (Million SEK)
Campaigns Directed
Campaigns Directed
Campaign Assets Created
Campaign Assets Created
Services
WHAT I DO
Visual Identity
I build distinctive, disciplined identities with wordmarks, type, colour and clear rules so brands are consistent and unmistakable
Visual Identity
I build distinctive, disciplined identities with wordmarks, type, colour and clear rules so brands are consistent and unmistakable
Creative Storytelling
I turn ideas into captivating narratives across multiple channels that feel human and true. Leveraging banner, editorial design, photography and videography to convey messages and evoke emotions.
Creative Storytelling
I turn ideas into captivating narratives across multiple channels that feel human and true. Leveraging banner, editorial design, photography and videography to convey messages and evoke emotions.
Clean Design
Design is not art! If the design has to be explained, it didn’t serve its purpose. I create simple, high-clarity pages and UI that move users to act, with sharp typography, bold imagery and no fluff.
Clean Design
Design is not art! If the design has to be explained, it didn’t serve its purpose. I create simple, high-clarity pages and UI that move users to act, with sharp typography, bold imagery and no fluff.
art director and photographer.
I work with brands to craft meaningful, design led experiences rooted in story, nature, and real human connection.
About me
Hey, I’m James Duff, a Stockholm-based art director, designer, and photographer with over a decade of experience creating thoughtful branding and campaign work across Europe.
From strategy to execution, I help brands tell stories that resonate through clean design, authentic visuals, and creative direction that moves people.
Brands
Selected Works
Statistics
The numbers
Years of experience
Contributed Sales (Million SEK)
Campaigns Directed
Campaign Assets Created
Services
WHAT I DO
Visual Identity
I build distinctive, disciplined identities with wordmarks, type, colour and clear rules so brands are consistent and unmistakable
Creative Storytelling
I turn ideas into captivating narratives across multiple channels that feel human and true. Leveraging banner, editorial design, photography and videography to convey messages and evoke emotions.
Clean Design
Design is not art! If the design has to be explained, it didn’t serve its purpose. I create simple, high-clarity pages and UI that move users to act, with sharp typography, bold imagery and no fluff.