Where Passion Meets Vision

About

I’m James Duff, UK born, Stockholm based art director and photographer. I design brands that inspire, grow and actually sell. Trained in product design, I’ve spent 13+ years turning ideas into reality, identities, campaigns and content for sports brands and e-com across Europe. I run projects end-to-end: direction, production, shooting, editing and delivery, at speed.

Ten years at Pierce (24MX/XLMOTO/Sledstore) leading the creative team taught me agility, speed and clarity. Producing highly successful EU-wide campaigns, for example: Black Friday and 24MX Mega Tent campaigns. Aswell as rebranding Raven and Proworks, improving their visual directions and running a multi-disciplinary creative agency, that published thousands of campaign assets a year. My style is clean and direct, using crisp typography, strong imagery and simple, human messaging, so teams move faster and the work performs. Calm under pressure. Hands on. Detail obsessed and I have fun doing it.

What I Bring to the Table

Services

Concept Development

Conceptualise compelling visual ideas for your brand or project through research and brainstorming. Develop cohesive visual identities with mood boards and style guides.

Concept Development

Conceptualise compelling visual ideas for your brand or project through research and brainstorming. Develop cohesive visual identities with mood boards and style guides.

Concept Development

Conceptualise compelling visual ideas for your brand or project through research and brainstorming. Develop cohesive visual identities with mood boards and style guides.

Design

Create stunning designs for print, digital, and social media. Services include typography, colour palette selection, and image manipulation to capture your brand's essence.

Design

Create stunning designs for print, digital, and social media. Services include typography, colour palette selection, and image manipulation to capture your brand's essence.

Design

Create stunning designs for print, digital, and social media. Services include typography, colour palette selection, and image manipulation to capture your brand's essence.

Branding

I build identities that stick: custom logos, type and colour with usage rules, motion basics and guidelines that keep everything consistent across packaging, PDPs, social and retail.

Branding

I build identities that stick: custom logos, type and colour with usage rules, motion basics and guidelines that keep everything consistent across packaging, PDPs, social and retail.

Branding

I build identities that stick: custom logos, type and colour with usage rules, motion basics and guidelines that keep everything consistent across packaging, PDPs, social and retail.

Project Direction

I run production end to end, schedules, budgets, locations, casting, crew and post, so shoots and design projects move from concept to delivery smoothly, on time, no drama.

Project Direction

I run production end to end, schedules, budgets, locations, casting, crew and post, so shoots and design projects move from concept to delivery smoothly, on time, no drama.

Project Direction

I run production end to end, schedules, budgets, locations, casting, crew and post, so shoots and design projects move from concept to delivery smoothly, on time, no drama.

Team Management

I lead multi-disciplinary, cross-office teams and keep output consistent across channels. Clear briefs, simple templates. calm under pressure, making sure the team delivers consistent and cohesive assets to tight deadlines.

Team Management

I lead multi-disciplinary, cross-office teams and keep output consistent across channels. Clear briefs, simple templates. calm under pressure, making sure the team delivers consistent and cohesive assets to tight deadlines.

Team Management

I lead multi-disciplinary, cross-office teams and keep output consistent across channels. Clear briefs, simple templates. calm under pressure, making sure the team delivers consistent and cohesive assets to tight deadlines.

Photography

Action, product, lifestyle, studio and on location. I plan the shot list, direct on set, move light fast and deliver sharp edits quickly.

Photography

Action, product, lifestyle, studio and on location. I plan the shot list, direct on set, move light fast and deliver sharp edits quickly.

Photography

Action, product, lifestyle, studio and on location. I plan the shot list, direct on set, move light fast and deliver sharp edits quickly.

Social media

Strategy and ops in one: content pillars, calendars and templates—plus on-site capture, first-to-feed publishing, smart captions/tags and cross-posts that actually drive reach and engagement.

Social media

Strategy and ops in one: content pillars, calendars and templates—plus on-site capture, first-to-feed publishing, smart captions/tags and cross-posts that actually drive reach and engagement.

Social media

Strategy and ops in one: content pillars, calendars and templates—plus on-site capture, first-to-feed publishing, smart captions/tags and cross-posts that actually drive reach and engagement.

AI

Human led, AI-assisted. I sketch and set direction, then use AI to explore styles, comps and variations at speed, bridging skill gaps, saving hours on experiments and freeing time for the big work.

AI

Human led, AI-assisted. I sketch and set direction, then use AI to explore styles, comps and variations at speed, bridging skill gaps, saving hours on experiments and freeing time for the big work.

AI

Human led, AI-assisted. I sketch and set direction, then use AI to explore styles, comps and variations at speed, bridging skill gaps, saving hours on experiments and freeing time for the big work.

Who I Work With

Clients