Overview
I have supported Team Hasselborg, the Swedish Olympic curling champions, across brand, product, web, and media. In 2016 I designed a special edition pair of pants inspired by the Swedish kurbits pattern for the run up to the Olympics. I also designed and maintained the team website, posting results during events and publishing weekly news for multiple seasons. I photographed games through qualification, delivered press ready assets, and produced signed fan cards with social media details for handouts at events. The aim was simple. Help the team present a sharp and consistent brand so they can focus fully on curling. This work also let me support my cousin on the team with skills the squad needed.
I have supported Team Hasselborg, the Swedish Olympic curling champions, across brand, product, web, and media. In 2016 I designed a special edition pair of pants inspired by the Swedish kurbits pattern for the run up to the Olympics. I also designed and maintained the team website, posting results during events and publishing weekly news for multiple seasons. I photographed games through qualification, delivered press ready assets, and produced signed fan cards with social media details for handouts at events. The aim was simple. Help the team present a sharp and consistent brand so they can focus fully on curling. This work also let me support my cousin on the team with skills the squad needed.
Client
Team Hasselborg
Industry
Curling
Year
16
Conclusion
A clearer public presence before and after major events, better tools for fan engagement and press coverage, and practical support that let the athletes stay focused on performance.