Sara McManus and Sofia Scharback from Team Hasselborg asked for a logo for their new podcast, on a very short timeline. The brief was intentionally loose. They wanted something in a bubble typography direction, but clean and adaptable rather than gimmicky. I developed a simple custom wordmark with a friendly bubble feel, then built a small system of lockups and colour ways so the logo works everywhere. From Spotify thumbnails to Instagram story stickers, the mark stays clear, readable, and fun. The set also lends itself to simple motion later, so the brand can grow with the show. The goal was to give the girls something they are proud to use, easy to apply, and consistent across channels.