Overview
During a strategy change at Pierce, five parts and accessories labels were consolidated into one stronger brand. MX Twenty, A9 Oils, Razorback Tyres, Snell, and Proworks became Proworks. As art director I was briefed to rebrand Proworks so it stands out from the past and from competitors. The goal was a more professional and cleaner logo, a visual identity that is recognisable in the real world and online, and a system that scales across product, packaging, retail, and e commerce. We launched with a simple brand book we can expand over time. The core idea is clarity under real conditions. A bold and clean colour palette and disciplined typography that hold up in busy workshops, muddy paddocks, and fast social feeds. The result is product that photographs well, looks sharp in videos, and earns extra visibility when it appears in other teams content.
During a strategy change at Pierce, five parts and accessories labels were consolidated into one stronger brand. MX Twenty, A9 Oils, Razorback Tyres, Snell, and Proworks became Proworks. As art director I was briefed to rebrand Proworks so it stands out from the past and from competitors. The goal was a more professional and cleaner logo, a visual identity that is recognisable in the real world and online, and a system that scales across product, packaging, retail, and e commerce. We launched with a simple brand book we can expand over time. The core idea is clarity under real conditions. A bold and clean colour palette and disciplined typography that hold up in busy workshops, muddy paddocks, and fast social feeds. The result is product that photographs well, looks sharp in videos, and earns extra visibility when it appears in other teams content.
Client
Proworks
Industry
Motocross & Enduro
Year
24
Conclusion
A professional and recognisable Proworks presence that stands out on the shelf, on the bike, and in the feed. Easier to market, easier to photograph, and more likely to appear in other productions without effort.