I worked as a graphic designer on Oriflame’s out of catalogue team. Oriflame’s sales strategy relied heavily on physical print, so our remit was everything outside the monthly catalogue. I created campaign materials and in store point of sale for launches and promotions, keeping the look consistent with the core brand while pushing clarity and speed. The work spanned mini booklets, leaflets, inserts, counter cards, window clings, shelf talkers, and store kits. I handled layout, typography, image work, copy fit, localisation, and press ready artwork, working closely with production and print partners to hit deadlines and maintain quality. The goal was simple. Give retail teams clear, attractive tools that move product without confusing the customer journey.