Ljung & Baker

Ljung & Baker

Overview

Ljung and Baker is a vegetarian cafe in Stockholm run by chef Jennica Ljung and Ian Baker. Jennica brings more than ten years of cooking from Sweden, New York, Copenhagen and Norway, with a focus on healthy food and the link between food and health. Ian has a background in hospitality and a love for bikes and the environment. He even delivers catering by bike. My brief was simple. Design a website that helps them grow in Stockholm and gives companies a clear way to view menus and order catering. I organised a shoot in the cafe during a busy service to capture a full, cosy room and to show Jennica and Ian’s personality. Using those images I built a warm, clean site that promotes the cafe and clearly surfaces catering and delivery, so visitors can move from curiosity to enquiry in a few clicks.

Ljung and Baker is a vegetarian cafe in Stockholm run by chef Jennica Ljung and Ian Baker. Jennica brings more than ten years of cooking from Sweden, New York, Copenhagen and Norway, with a focus on healthy food and the link between food and health. Ian has a background in hospitality and a love for bikes and the environment. He even delivers catering by bike. My brief was simple. Design a website that helps them grow in Stockholm and gives companies a clear way to view menus and order catering. I organised a shoot in the cafe during a busy service to capture a full, cosy room and to show Jennica and Ian’s personality. Using those images I built a warm, clean site that promotes the cafe and clearly surfaces catering and delivery, so visitors can move from curiosity to enquiry in a few clicks.

Client

Ljung and Baker

Industry

Cafe & Catering

Year

19

Conclusion

A warm and credible online presence that shows the heart of the cafe and makes catering simple for companies. The site now works as a single home for menus, enquiries and day to day updates.